Choosing Between Digital and Traditional Marketing
Choosing between digital and traditional marketing depends on a lot of factors, these factors could be your business goals , your advertisement budget , your target audience, and so on.
When to Use Traditional Marketing:
if your target audience are older people that consume radio , newspaper, or tv, you can use traditional marketing.
If you are promoting local business , you can also use traditional form of marketing.
If you also want to build credibility , you can just start on your own and start advertising , you can go through credible and well known media sources.
When to Use Digital Marketing:
If your target audience are younger people who are considered to be tech savvy , you can use digital form.
If you are willing to run a global or international campaign with small budget , you can also consider digital marketing.